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The coaching life: Part 10 of a series

Mistaken identity

His critics call him arrogant, but Rams head coach Mike Martz is merely aggressive and supremely confident

By Ron Pollack, Editor-in-chief
July 11, 2002

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Rams head coach Mike Martz is holding court with the working press during the Tuesday media day of the most recent Super Bowl week.

He is arguably the finest offensive mind in the game, yet more questions fired his way seem to be about the size of his ego rather than the size of his football brain.

Martz is asked about being called arrogant.

He is asked if he is bothered about being perceived as arrogant.

He is asked about his reputation as someone who doesn’t worry about insulting other teams.

Then another question is asked about him being perceived as arrogant. Then yet another question about this perceived arrogance. Then another. Then yet another.

This media day is being held in the cavernous New Orleans Superdome, and to hear all of these questions, one surmises that this must be because it is the only structure in town large enough to house Martz’s ego.

To hear the machine-gun-like, rat-a-tat-tat open fire of questions about Martz’s so-called arrogance, one starts to wonder how that ego fits through a locker room door.

To hear the onslaught on Martz’s perceived opinion of himself, one figures he must consider the title of head coach to be insufficient. Note to self: Find out what Martz prefers. King? Supreme ruler of the football universe? The grand and almighty poobah of the greatest show on earth?

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Martz seems to have stepped on more toes than the world’s clumsiest dancer.

Rarely will you see someone coach a team to the best record in football en route to a Super Bowl appearance receive more criticism along the way than Martz did last season.

He got criticized for his arrogance. He got criticized for running up the score. He got criticized for risking injury to his stars by leaving them in blowouts too long. He got criticized for not developing his backup quarterback and running back enough during blowout wins. He got criticized for his seemingly flippant use of timeouts.

Just imagine what would have been written about Martz if the Rams weren’t the dominating team they were. If the Rams had actually been mediocre, newspaper delivery boys would have needed to wear oven mitts to handle papers containing columns torching Martz.

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Christy McCollum, the wife of Rams C Mike McCollum, was pregnant throughout this past season.

Pregnant and, in the words of her husband, "pissed off."

Her anger had nothing to do with the fact that she was having an especially difficult pregnancy. It had everything to do with all the negative press Martz was getting.

Christy was in and out of the hospital during her pregnancy. She was on bed rest. Martz was always sending flowers or calling to ask how she was doing.

"My wife (kept) reading in the paper about how other coaches don’t like Mike Martz, (how) he’s like the most hated coach in football," Andy McCollum said. "I really appreciate him looking after families, and I know my wife does. So it’s pretty funny when she reads something bad about Mike Martz in the paper. She always lets me know about it.

"She gets pissed off."

As any would-be father knows, it is not wise to disagree with a pregnant woman. In this case, however, no reminder is needed for one simple reason.

Christy McCollum is right. Martz is not arrogant. Martz is not a bad guy. Martz is not the heartless, run-up-the-score villain he has been made out to be.

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Reason No. 1 Martz is not arrogant: He doesn’t mind being the butt of a joke.

Don’t be fooled, he can dish it out. When Rams QB Kurt Warner hurt his vocal cords last season, Martz told Rams DL Jeff Zgonina — a big-time talker — that he was hoping it was Zgonina’s vocal cords that were bruised instead of Warners.

Martz can also take it with the best of them.

"We like to kid each other," Zgonina said. "We take some good jabs at each other, and how many head coaches can you do that with? I can see him in the hall, and he’ll look at me and just start laughing, and he’ll say, ‘Hey, don’t even start,’ and he’ll keep walking. And I’ll just say, ‘I’ll get you later.’

"I’ve given some zingers."

An arrogant man would view this as insubordination. Martz views it as a chance to foster a pleasant work environment.

"Something like that makes it so much nicer to be able to go to work and know that a coach really cares about you," Zgonina said. "Whereas some coaches don’t even say ‘hi’ to you in the morning."

Martz can be very self-deprecating, yet another trait not associated with an arrogant man.

When Martz arrived at the Super Bowl in a suit and tie instead of his more common sweat suit, he was asked if he was going for a new look.

Martz said no, and he turned his sharp wit on himself, saying, "Putting a tie on me is like putting a diamond on a pig."

When Martz, a big Civil War buff, is asked if he uses this area of interest to make any points in football with his players, Martz said, "I wish I could tell you that I’m that smart and can apply that stuff."

Reason No. 2 Martz is not arrogant: He frequently tries to deflect praise for the Rams’ success.

"All the glory that he gets, he kind of pushes it off to other players and the team itself," Rams OG Tom Nutten said.

When asked about the fact that HIS offense has been compared to some of the great offenses of all time by some of the biggest names in football, Martz said, "I’m excited and very happy for those players that have been able to establish that and do that, because I do think they are part of something special."

When asked about this past season’s Super Bowl team when it was HIS show vs. three seasons ago when he was the offensive coordinator of a Super Bowl team, Martz said, "It’s OUR show. It’s not MY show. It’s OUR show."

An arrogant man would have dislocated his shoulder trying to pat himself on the back in regard to these questions. Martz made a simple handoff instead.

Reason No. 3 Martz is not arrogant: He is very comfortable delegating authority. Even more telling is the fact that not only does he not hide this fact, he seems to revel in letting the football world know.

For example, Martz is the main man when it comes to decisions on offense, but on defense Lovie Smith runs the show for the Rams. After hearing Martz talk, one feels as though Smith’s title should be changed from "defensive coordinator" to "head coach in charge of defense."

At this year’s Super Bowl, a hot issue the first half of the week was whether the Rams’ defense would face Tom Brady or Drew Bledsoe as the Patriots’ starting quarterback.

When asked about the uncertainty of preparing for the New England offense, Martz said, "Our defensive staff is still up in St. Louis. I can’t answer that until Lovie tells me what to say."

When asked a different question about the defense, Martz said, "I just do what Lovie tells me to do."

A similar situation exists on special teams where assistant coach Bobby April runs the show.

"The special-teams aspect of it is the aspect that I understand the least, and then you have great trust in whoever that individual is that it’s coached the same way that we coach the defense and the offense," Martz said. "And Bobby has done a terrific job of doing that."

Martz runs the offense and the overall team. His most important job on defense and special teams has been to bring in the right coaches to run the show. An arrogant man would never be able to relinquish that much control.

"Those kind of guys, they want to run it all," Rams DL coach Bill Kollar said. "They want to call the offense, the defense, the special teams. He’s not like that at all.

"Arrogance? I have no idea why (anyone) would see it."

Reason No. 4 Martz is not arrogant: He wants his superiors to get some of the credit. Arrogant head coaches resent it when owners or front-office executives get a share of the credit, as though that somehow takes away from their own genius.

"You’ve got to recognize Jay Zygmunt and John Shaw," said Martz, who then got a big laugh from a media throng when he said, "those are my bosses by the way."

Reason No. 5 Martz is not arrogant: The fleet-footed Deion Sanders never moved as quickly as the Rams’ coach runs away from the "genius" tag some giants of the profession have been known to embrace.

Asked if being called a genius is something he likes or if it is something he finds embarrassing, Martz said, "Well, first of all, there’s no such animal. And that’s very flattering, but I don’t believe that. I just don’t think that exists. I think my intelligence is directly related to the skill level that we have on this team, and I think they can make you look pretty smart."

In an industry in which some coaches are walleyes trying to convince the world they are sharks, Martz is a tiger who would be perfectly content to be seen as a squirrel, diligently working to save up enough nuts for winter.

Reason No. 6 Martz is not arrogant: He can admit a mistake. Arrogant men do this about as often as a nun wears a thong bikini.

Of his decision to leave star QB Kurt Warner and RB Marshall Faulk in the game to the bitter end of a 45-17 blowout win over the Packers last season, Martz defended keeping Warner in the game but said, "Marshall shouldn’t have been in there. That’s a bonehead mistake on my part."

A couple of weeks later, Martz was even willing to concede that his decision on Warner left something to be desired.

"It was a risk as you look back at it," Martz said. "I know what the intent was. Was it the smartest thing to do? Probably not."

After Giants CB Jason Sehorn said he thought the Rams have an impatient offense, Martz said, "Who cares? Think I need to worry about what Jason Sehorn thinks? We just keep running by Jason, that’s all I know."

Martz didn’t need to agree with Sehorn’s comment. He didn’t need to like the comment. His response, however, seemed to go too far. He seemed like he pulled out a bazooka to respond to a slap in the face. The response was proof of Martz’s arrogance to his critics.

However, at the Super Bowl, Martz was asked about this, and his response seemed to show that he had gone too far in the heat of the moment as opposed to the ranting of an arrogant jerk.

"That was an angry and uncalled for reaction on my part to a comment made by Jason about me, and I took it personal, and you can’t do that," Martz said. "That wasn’t right on my part, and I apologize to Jason. I didn’t mean anything."

Reason No. 7 Martz is not arrogant: Being accused of being arrogant seems to bother him. An arrogant man would tell his critics to take a flying leap.

(For example, college basketball coach/heat-seeking missile Bobby Knight once said that when he dies he wants to be buried upside down so "my critics can kiss my ass.")

Although he doesn’t seem likely to get a bleeding ulcer over the criticism, Martz does sound slightly wounded over the "arrogant" tag he receives.

"I think anytime somebody says something like that that has a negative connotation, of course it bothers you," Martz said. "I think everybody likes to be liked, although that’s not possible. Sure it bothers you."

Reason No. 8 Martz is not arrogant: It’s only very recently that he has enjoyed significant success.

As a player, he was hardly everyone’s All-American.

He was a tight end for the University of California-Santa Barbara ("It’s the only school that would give me a scholarship," he said), when the school dropped the sport.

"It was a terrible shock," said Martz, who transferred to Fresno State. "It made all of us very angry."

His first job as a coach put him in charge of the wide receivers and quarterbacks in the wishbone offense at Bullard High School (Calif.). To go from coaching in the now archaic wishbone offense to running what might be the most prolific passing offense in NFL history has to qualify as one of the great "before" and "after" pictures of all time.

Martz was a college assistant coach from 1974 to ‘91, when he was fired along with the rest of the staff at Arizona State.

He had four small children, a wife and he couldn’t find a job.

"At that point you start thinking about you’ve got to support your family now," Martz said. "Probably that was as close as I’ve come to getting out of the profession."

His wife Julie wouldn’t hear of that, so thoughts of selling jock straps door to door, or whatever it is that coaches who get out of the profession do, were scrapped. His wife’s support kept Martz on the coaching path, but it couldn’t provide him with a paying job.

"It was a tough time," Martz said. "Anybody who has been out of work and can’t find work, you know that sometimes that can be kind of a struggle."

With no job prospects panning out for him, Martz became an unpaid volunteer for the Rams for a year.

"(I’d) always wanted to get into the NFL, and I thought maybe this was the opportunity to be a volunteer someplace and see if I couldn’t get in that way."

Even though Martz said his salary was zero, he still had a difficult time landing the position with the Rams. It was March, which is a lousy time to be trying to find a job opening in the football world.

"I kind of begged my way into it," Martz said.

He got the job, which included the less than thrilling task of doing bed check every night. Welcome to the glamorous world of the NFL.

Though he got into the NFL, what he didn’t realize was that he was getting into one losing situation after another. Like a thirsty man who sees nothing but a blazing sun, mile after mile of blazing sand and mirages, Martz went years without being able to drink from the cup of victory.

In his first seven NFL seasons, Martz’s teams never made the playoffs.

"It’s not so much wondering are you any good," Martz said. "It’s just, is this worth it? After a while, you start to get worn down a little bit emotionally with that. It’s hard to keep plugging away, just waiting to get a little crack in that rock so to speak. You’ve just got to keep hammering."

This was the guy who would become the head coach of a team that would be so successful that he would get accused of being too arrogant?

"I guess that’s a big jump," Martz said.

Reason No. 9 Martz is not arrogant: If he is a genius, Martz is not one of those brilliant talents who is intolerant of those who cannot perform at his own sky-high level.

One of the reasons that former superstars often fail as coaches is that they are unable to comprehend why their players can’t do the things they used to be able to accomplish.

This is not something Martz can be accused of doing. Maybe it’s because he wasn’t a star player. Maybe it’s because his race to coaching stardom endured so many flat tires and blown engines before, out of nowhere, he suddenly found himself on the lead lap of the Daytona 500.

Whatever the reason, Martz can critique and challenge his players without crushing their spirit.

In the 2001 regular-season opener, CB Dexter McCleon had a forgettable game against the Eagles. Some coaches might have read McCleon the riot act. Not Martz. The following exchange took place.

Martz: "You didn’t look like yourself out there."

McCleon: "I didn’t feel like myself. I was burned out from training camp. I was tired."

Martz: "That’s what I thought. I didn’t see the speed that I know you have."

Sometimes the tool to use is a screwdriver instead of a sledgehammer. McCleon got the message. The following week his game started to return to normal.

Martz then went up to him and said, "I see it coming back. I see the old Dex."

Sometimes finesse beats dropping a nuclear bomb.

"If you screw up he gets on you, but then again he doesn’t take your confidence away," McCleon said.

Rams FB James Hodgins had a similar experience with Martz. The year was 1999. Martz was the Rams’ offensive coordinator at the time. Hodgins was an undrafted rookie and a long shot to make the team.

In a preseason game Hodgins fumbled the ball three times. Somehow he made the team.

After the final cutdown day, Martz called Hodgins into his small office.

Martz told the young player, "If you hold onto the ball, you’ll be a great player in this league, and you’ll play for 10 years. You keep fumbling the ball, you’re not going to last."

It was a pretty short meeting, yet it was brilliant in what it accomplished. It put Hodgins on notice that fumbling was unacceptable, a point that clearly had to be made. Yet rather than being annoyed that Hodgins’ potential fumbling problem might mess up his grand plans, Martz also provided hope. Rather than reduce the rookie to a scared kid afraid to make a mistake, Martz pointed to the Holy Grail — a 10-year career. All in two simple sentences.

"If any running back is going to make it in the NFL, you’ve got to hold onto the ball," Hodgins said. "So that was kind of obvious. But the part that wasn’t obvious was him telling me that I could play 10 years in the league, and that’s why I probably focused more on that. But it’s obvious that if you don’t hold onto the ball you’re not going to be in this league long. If you don’t do your job right, you’re not going to be around. That’s just the facts of the NFL."

Hodgins had been surprised he’d even made the team since he had to pass up three other fullbacks on the depth chart as an undrafted rookie to do so.

Until Martz mentioned a 10-year career, Hodgins was just hoping to hang on as long as he could. In just two sentences, Martz had opened up new possibilities as well as telling him what he had to fix to get there. Other things were said in their five-minute meeting, but these two sentences changed Hodgins’ life when a coach’s arrogance could have wrecked it.

"I don’t know if he realizes it, but it makes a world of difference to a guy when you tell him what he can do and his potential," Hodgins said. "And once he said that, my confidence naturally built."

Reason No. 10 Martz is not arrogant: He does not view his players as mere chess pieces to be sacrificed for his own greater glory. He is not an arrogant war general trying to earn another star, talking about acceptable losses in the pursuit of some godforsaken hill in the middle of nowhere.

Martz genuinely cares about his players.

When McCollum’s wife was going through her difficult pregnancy, Martz showed this side of his personality.

"We thought something was wrong, so I’m running my wife to the hospital," McCollum said. "Within an hour, he’s calling me up and saying, ‘Don’t worry about anything. You take care of what you’ve got to take care of with your family.’ "

When Zgonina’s father was sick with pancreatic cancer, Martz once again said family before team.

"Mike said, whatever I had to do, he was going to support me," Zgonina said. "If I had to leave to go home to see my dad, he said, ‘There’s no problem, you don’t even have to ask. Just tell somebody, and take as much time as you want.’ Mike’s awesome. The best head coach I’ve ever had."

Martz told Zgonina to bring his dad to a preseason game.

"My dad … loved being on the sideline, loved being in the locker room before the game," Zgonina said. "My dad was a big fan. It’s like one big family with Mike.

"It helps to have a head coach that has a lot of compassion for that kind of stuff."

Is that something you’d say about an arrogant man?

"The biggest thing to me with players is you want to treat players the way you want to be treated — with respect and dignity and trust," Martz said.

Is that something an arrogant man would say about his players?

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If Martz is not arrogant, what is he?

After all, his critics can’t all be making up this assertion out of thin air.

How about confident? Supremely confident even. It’s in the same neighborhood as arrogance, but the address is different.

"He is very confident," McCleon said. "High confidence level that he can outdo any coach, he can outskill, he can outthink any coach.

"I just watch his work. I know that the offensive game plan that he presents, he has so much confidence in it that it will work no matter what the other team does, what the other coach does. He always says it’s not about what they do, it’s about what we do."

LB Don Davis used to play for the Buccaneers before joining the Rams last season. His opinion on the arrogance-confidence debate has changed.

"I kind of thought he was arrogant and had that swagger," Davis said. "When you’re on the other side, you kind of resent it. But it’s a confidence he has, and I love it."

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Maybe you think using the word "confidence" or even the phrase "supreme confidence" instead of "arrogance is splitting hairs.

If you don’t like how that fits, try this on for size: Critics mistake Martz’s attacking mentality for arrogance.

"I think we probably have kind of an arrogant approach to what we do," Martz said. "We try to instill that. Not the arrogance, but just the aggressive attitude and not-back-off-anything type of approach with these players. I think that probably comes across as being arrogant. But this is a tough league. Highly competitive. We’re trying to get the most out of our players, and you want them to approach it in a very aggressive, bold and even brash fashion without being disrespectful to their opponents. I think that being said, I think some of what we do is probably interpreted as being arrogant."

The Rams are an attacking team under Martz. To achieve this mindset, you can’t tell a team to attack, attack, attack, let up and then attack again next week. To think otherwise makes as much sense to Martz & Company as the concept of being half pregnant. You either are or you aren’t. You either attack or you retreat. On Martz’s watch, the Rams attack.

"He’s a perfectionist." Rams LB Tommy Polley said. "He has a mean streak in him. He wants to go out and kill everybody. I think that’s the whole mentality of the whole team. They want to go out and win every game and play as hard as they can and destroy the other guy."

McCollum said, "If he could, it would be 100-0 every game. He’s a real competitive guy, and he goes after it. That’s an awesome thing to have for a coach."

That may sound over the top, but consider the fact that Martz & Co. get criticized for not letting up in a league in which Randy Moss has come under fire for not going all out all the time. Pick a side folks.

"I think aggressive is a better term," Nutten said. "His drive for success and will to win is just so high that there were instances where I think in the media or other teams had called him out as being arrogant and rubbing it in and stuff like that, whereas he doesn’t view it that way. For him, the score is always 0-0, and we’re always trying to move the ball, we’re always trying to score. It’s as simple as that.

"I know that football is a game you can’t play half-assed. Either you go 100 percent or you don’t go at all."

Rams WR coach Ken Zampese said, "You don’t run a race to beat the guy next to you. You run a race to beat your personal-best time. And I think that mentality kind of gets laid over everything that we go about doing."

Rams CB Aeneas Williams said, "If we’re playing the Super Bowl or playing a playoff game, he doesn’t say, ‘Guys, we need to take it up another notch,’ because he always required that we stay at that level. He never sets the barometer based on who we’re playing."

One suspects that if the Rams were Our Sisters of the Poor High School and built a 50-0 lead, Martz would be stressing the importance of maximum effort in the pursuit of team growth. Such was almost the case last season when Martz’s Rams played the Carolina Panthers in Week Nine. The Panthers may not have been Our Sisters of the Poor High School last year, but they were as close as you’ll find in the NFL, posting a disastrous 1-15 record.

The Rams had built a 31-0 lead just before halftime, but allowed the Panthers to return a kickoff 99 yards for a touchdown.

The Rams still held a 31-7 at halftime, but to hear Martz address his team in the locker room during the intermission you’d have though it had blown the entire 31-point advantage.

Angry? You might say that.

"I can’t describe it," Polley said. "There were too many bleeps."

Nutten had been injured shortly before the Panthers returned the kickoff for a touchdown, so he was in another room when Martz tore into the team. Could Nutten still hear Martz?

"Absolutely," Nutten said. "I’m not sure on the decibel meter, but let’s just say everybody was listening and nobody was talking."

For all of those critics who like to complain about Martz running up the score, for all of the second-guessers who roll their eyes at the thought of Martz worrying about a seemingly insignificant touchdown allowed in a blowout, don’t forget that in the Rams’ previous game against the Saints they had built a 24-6 first-half lead at home only to lose 34-31.

"(It) just was not up to our standards," Martz said of the kickoff return the Panthers returned for a touchdown. "I just felt that there was a bit of a letdown, the same type of letdown that we’d experienced with New Orleans earlier. I really felt like that was the turning point for us in the season; that we cannot go out there in the second half and take our foot off the accelerator. If we were going to get to (the Super Bowl) we’ve got to keep the pedal to the metal and not back off. And that’s what we did.

"We keep the starters in there for lots of reasons. But primarily we keep them in there until we’re sure the game is won. Once we feel confident that this game is won, then they’ll come out."

Hmm, perhaps there is a method to the madness. There is a saying that you either move forward or backward, because you can never stay the same. You won’t find a better description than that of Martz’s philosophy.

"He goes for the jugular and doesn’t let up," Rams backup QB Jamie Martin said.

When the Rams had a 31-7 lead against the Jets last season, they tried an onside kick. Running up the score? Martz views it as never taking a big lead for granted.

"If you’ve got a chance to knock them out, you’ve got to knock them out," Martz said.

Critics see this and cry foul, cry poor sportsmanship, cry arrogance.

His players see this and embrace him for his refreshing approach, for his willingness to take the heat so they can try to maximize their ability.

"I think the (arrogance perception) is way off, but I know him personally," Rams QB Kurt Warner said. "I can see where people can misconstrue things and say that about him. But his bottom line is, he’s out to do what’s best for this football team. He would love everybody to love him and like him for everything he does, but his bottom line is, he’s going to take care of us first. Some things have gone through the media … that we’re trying to score more points and rub people’s noses in it, but he’s not worried about that. He wants to make sure this team wins, and that we’re at our highest level. That’s what you love about him as a coach, because he wants to do everything he possibly can to put this team in a position to win. He’s done a great job of that, and the guys in the organization know what he’s all about. They know that this family here comes first to him, and that everybody outside who’s looking in isn’t quite as important as what he’s trying to accomplish here."

Keep in mind that Warner is not a trash-talking, autograph-refusing jerk with a chip on his shoulder. He is a deeply religious, underdog turned superstar who has not been changed by fame and represents all that is good about sports. So when he embraces Martz’s willingness to put the team over the rest of the world, he is one of the game’s truly good guys buying into the belief that maximum effort is a noble pursuit.

Mike Martz is not an arrogant man. He is the antidote to a problem in sports in which too many athletes have one big season, sign a huge contract and then their performance declines because they listen too much to their hype and hit cruise control instead of stomping on the accelerator.

If people want to call Martz arrogant, the Rams are willing to live with that perception, because the alternative is to become part of the problem rather than part of the solution. Stop trying their best just to make everyone else happy? Not as long as Martz is their head coach.

If people want to call Martz arrogant, maybe that is actually a compliment. Maybe he is just arrogant enough to do the right thing instead of the popular thing.

"Anybody in the NFL has to have some sort of arrogance and some sort of macho about him to be successful," Rams WR Torry Holt said. "We feel we are a reflection of our head coach, so if he’s arrogant …"

… they’ll follow him down that path. The path to a full day’s work for a full day’s pay. No matter the opponent. No matter the score. No matter what anyone says.

If that is arrogance, the NFL could use a little more of it.

Part 9: Amazing transformation
Part 8: Commitment
Part 7: Variety is the spice of life
Part 6: The hiring game
Part 5: The glass is half full
Part 4: Difficulties of the profession
Part 3: Coping with defeat
Part 2: The player-coach relationship
Part 1: Setting the tone
Series index

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