Click here to stay in the archives
Click here to go back to ProFootballWeekly.com

Rich in success

GM McKay plays various roles in Buccaneers’ prosperity

By Jeff Agrest, Senior editor
As published in print July 2, 2001

It’s a shame John McKay left us when he did, because his son is on the verge of great things, and not just with the team he’s running, the Tampa Bay Buccaneers.

Despite the loss of player personnel director Jerry Angelo, the Bucs are in good hands, and they’ll continue to be as long as general manager Rich McKay sticks around. In McKay, the Bucs have a jack-of-all-trades. A talent evaluator, a financial planner, a team leader. You name it, McKay can do it.

He’s been arguably the most important person in turning the Bucs into Super Bowl contenders. He’s given the organization a structure it lacked before he arrived. He’s given it a stability that most NFL teams struggle to establish. And he’s given it a reputation that can play a pivotal role when it comes to big-name free agents looking for a place to play.

square.gif (826 bytes)

When McKay became the Bucs’ GM in 1995, the coaching staff played a large role in Draft Day decisions. That practice met with little success, as in the 10 seasons prior to McKay’s naming, the Bucs posted a winning percentage of .269 (43-117).

McKay altered the organization’s structure and gave more authority to the scouting department, led by Angelo. What followed was a dramatic turnaround. Under McKay’s watch, the Bucs have a winning percentage of .542 (52-44) with three playoff appearances.

The success paid dividends for Angelo, who is now the general manager of the Chicago Bears. But don’t think for a second that McKay is left helpless in Tampa. Tim Ruskell, the Bucs’ director of college scouting under Angelo, was promoted to director of player personnel, thus maintaining the continuity McKay worked so hard to achieve.

Also maintained is the Bucs’ way of life. One of Angelo’s greatest attributes was his ability to find exactly the type of players both McKay and head coach Tony Dungy were interested in. Their scouting-department philosophy always has emphasized speed and productivity over size and potential. Ruskell will keep that way of life alive.

square.gif (826 bytes)

McKay is widely thought of as brilliant, which is why he’s been rumored as a potential successor one day for NFL commissioner Paul Tagliabue. Before becoming the Bucs’ GM, McKay was the team’s legal counsel as an attorney for the Tampa law firm of Hill, Ward and Henderson.

Well-known for his expertise with facility leases, McKay has represented a number of pro sports teams for stadium issues such as financing and debt service. For the Bucs, he helped rework their agreement with the Tampa Sports Authority in ’91, and played a key role in securing Raymond James Stadium, the Bucs’ 3-year-old home.

But above all, McKay is a football man, and with good pedigree at that. His father, John, won four national championships at USC before becoming the first head coach in Buccaneers history. But John’s success in Tampa Bay was limited. That’s why it’s such a shame he won’t be around this season, which could be the Bucs’ best yet.

There’s no question that John will be there in spirit, Rich’s spirit, for Rich is the one who has made this happen, this rags-to-riches story. He’s kept a steady flow of talent coming into the organization through the draft, and he’s plugged holes with some big-name free agents. Imagine: McKay has been able to sign WR Keyshawn Johnson, DE Simeon Rice and QB Brad Johnson, with DT Warren Sapp, LB Derrick Brooks and SS John Lynch already in the fold.

Again, it’s all about continuity. McKay’s ability to keep a nucleus of players intact with long-term contracts has kept the Bucs’ window of opportunity open a lot longer than that of other teams. Sapp, Brooks, Lynch, CB Donnie Abraham, FB Mike Alstott and DE Marcus Jones all were drafted by the Bucs, and McKay has kept them Bucs.

McKay also realizes when a player’s best days are behind him, a vital asset in the salary-cap era. A perfect example involved Hardy Nickerson. The Bucs’ former middle linebacker wasn’t only a locker-room leader, he was a fan favorite. But after the ’99 season, McKay refused to pay Nickerson the money he demanded. McKay thought better of putting top dollar into the position for a 35-year-old. Little-known Jamie Duncan took over for Nickerson full time last season and did a fine job, and the Bucs saved themselves some money to use elsewhere.

Sometimes, it pays to be shrewd. McKay likes to keep a certain number of rookies on the roster to keep the team’s finances in check. For instance, rookie Todd Yoder, another little-known player, was kept around last season even though his role was minimal (he caught one pass for one yard in nine games). The prevailing thought: Since we’re not going to use our backup tight end a lot, we might as well make him an inexpensive rookie and spend elsewhere.

Such decision-making has helped put the Buccaneers where they are today — PFW’s favorite to win the NFC championship.

square.gif (826 bytes)

I don’t know this for sure, but I bet John McKay would have loved for his son to general-manage those early Bucs teams. John would have been able to spend more time with family and maybe even have a few more winning seasons.

But that’s neither here nor there. Somewhere on that big football field in the sky, John is looking down on his son and smiling with a great sense of pride. Representing all the doormat teams of the world, Rich McKay has taken a flop and put it on top.

And as long as he’s around, there it will stay.

vertical_bar.gif (672 bytes)

The Archives
2001 - 2002 Season

Online writers — features and columns by our PFW staff, columnists, national correspondent, AFC reporters, NFC reporters and contributing writers
College football — articles, college notepad, key college game previews, PFW's college top 10, Scouting Combine, Senior Bowl, top 25 predictions
Fantasy football — articles, injury reports, weekly fantasy tips, weekly matchups, The Fantasy Doctor, "In our opinion" daily fantasy columns, Fantasy spins
Free-agency — news and notes, updates and features
General features — Internet features, features from our print edition, MVP meter, Rookie meter, They said it, team reports, training camp reports
Handicapper's Corner — staff selections, games of the week, PFW Players of the Week, NFL standings, weekly handicapping columns, predictions, trends, tips and timely stats
"In our opinion" daily columns — opinions on general football topics
"PFW spins" — short-takes on current events
Joel Buchsbaum — college player evaluations, NFL player analysis, NFL draft coverage, NFL notepad, NFList, college game previews and other NFL articles by PFW's contributing editor
NFL Draft — player evaluations, printouts, feature stories, commentaries, draft recaps
Ron Pollack — articles and commentary by PFW's editor-in-chief
Season in review  — the 2001-2002 NFL season

 

Thanks for visiting Pro Football Weekly's Archives at archive.profootballweekly.com

Click here to go to ProFootballWeekly.com Click here to return to our main site
ProFootballWeekly.com

© 1998-2002 by Pro Football Weekly, a Primedia publication. All rights reserved. Reproduction without permission is prohibited.